Here is an example of a good landscaping company website by Freddy’s Landscape Company. By looking at this website (above), we can see that they are attempting to generate leads in a few different ways on every single web page. Additionally, each of these ways offer different levels of engagement on behalf of the website visitor.
Here are 3 ways this landscaping company is trying to generate leads.
1. Newsletter Registration
We can see that this landscaping company offers a monthly newsletter. On every page in the lower-right corner, there is a simple option to enter your email address. Nothing fancy. This is a perfect way to engage with a website visitor who is not currently interested in your landscaping services, but may be at some point in the future.
You can use newsletters to stay top-of-mind, promote a service, demonstrate your expertise, or even share a customer success story. Newsletters are a great way to engage with both potential and existing clients. Email marketing can move leads to customers, and customers to repeat customers.
How to improve: One thing that this landscaping company can do to improve the number of newsletter sign-ups is to test the copy. Simply stating to ‘sign up for the newsletter’ is clear, which is good. However, other copy may perform better such as including a benefit, the current number of subscribers, or an offer/incentive. The key is to test and see.
2. Social Media Buttons
The second thing that this landscaping company offers as an example in terms of lead generation is their social media buttons. These are located in the top-right corner of every page (in addition to their phone number). Social media lets your website visitors engage with your brand either by following or connecting with you.
Social media is not much different than newsletters in that they both provide visitors the opportunity to engage with your landscaping company even if they are not ready to purchase one of your services. You can use social media in similar ways that you use newsletters: to stay top-of-mind, promote a service, demonstrate your expertise, or even share a customer success story. However, a key differentiator behind social media is that you can have one-to-one conversations. These conversations can take your engagements with leads and customers to a higher level and help you develop relationships that you wouldn’t get with one-way communication newsletters.
How to improve: The buttons are placed in a highly visible location, which is great. One possible improvement might be to make the buttons a little bigger. Compared to other elements on the web page, they seem to be on the smaller side.
3. Contact Us Button
The third thing that this company provides as a good example of lead generation is the contact us button located in the lower-left corner. This button stands out among all the other elements of the web page, serving as a clear call-to-action for visitors.
In addition to the button, this landscaping company provides a brief description of their mission, services offered, and tells the visitors what to do (contact us). A contact button on EVERY page is the best way to ensure that visitors can easily contact you. If you do not provide a friendly user experience on your website, chances are visitors will leave. Provide them with every opportunity to easily contact you.
How to improve: One thing this landscaping company can do to improve it’s lead generation is test the copy of the button. Instead of having the button say ‘contact us’, why not test ‘contact us for a free consultation’ or some derivative.
If you have the drive and motivation to grow your business, try using the above 3 lead generation examples on your own landscaping website.
We believe that every landscaper can successfully grow their business in this new digital world.
We hope you continue to take advantage of the resources and training provided on this website to take control of and improve your online presence so that you can generate the leads needed to successfully grow your landscaping business.